Vishnu Priya Govindarajan
A bookworm transformed into wordsmith, I leverage 7+ years of marketing expertise to craft compelling narratives that might've even grabbed your attention on a forgotten billboard. Whether collaborating with industry experts or traversing uncharted trails, I'm rarely far from a book (for stories) or a backpack (for adventures).
Vishnu Priya Govindarajan
A bookworm transformed into wordsmith, I leverage 7+ years of marketing expertise to craft compelling narratives that might've even grabbed your attention on a forgotten billboard. Whether collaborating with industry experts or traversing uncharted trails, I'm rarely far from a book (for stories) or a backpack (for adventures).
The latest articles by Vishnu Priya Govindarajan
India, the land that birthed the chai, also crafts spicy IPAs and white beers that swirl in the Goan shacks and country’s rooftops alike. The journey of the beer from hops to happy hour travels through a thirsty supply chain with more cliffhangers than a Bollywood blockbuster.We are thrilled to bring you the candid confessions of a craft brewer in India. We captured snippets of conversation over a liquid lunch with the Chilli Chug’s CFO (Company name anonymised upon request). It’s only fair to say the supply chain secrets flowed as freely as the pints. Sourcing - The chaos of the hopsWe began our line of questioning at the source of the supply chain. Addressing the challenges of sourcing raw material for the brewery, he exclaims “Ah, ingredient sourcing can be quite an adventure! We like to use local ingredients, but sometimes the local hop crops suffer due to unexpected weather conditions.
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